6 Great Reasons for a Vehicle Wrap
Vehicle wraps are
1. the perfect 24/7/365 way to communicate with potential customers. A mobile version of your brand moving throughout the city will reach a wider audience than even a website.
2. stand outs in any crowd of vehicles with brightly coloured and attention grabbing designs, which customers appreciate as a less aggressive approach to advertising.
3. cost effective. An initial investment is a fraction of the cost of other reoccurring advertising options and will generate results for years. Depending on vehicle maintenance and working environment, it could potentially last 10 years.
4. part of the local community. Seen regularly in their area, customers come to know and trust your brand as a locally operated business.
5. easy on the vehicles. They do not damage the paint when removed and so they are great for even short term events. They provide extra protection against scratches and small dents.
6. not just for business vehicles! What fun can you think of for your own personal vehicle?
• A national study in the U.S. found that 96% of respondents noticed the words and pictures displayed on vehicles with wrap advertising.
• 96% of respondents think that fleet graphics have more impact than billboards.
• Vehicle graphics advertising typically increases general public awareness of a company or organization by 30% in the region in which it is used.
• Depending on city and population size, a single vehicle wrap can generate between 30,000 and 70,000 impressions daily.
• Over 50% of respondents to a survey about vehicle graphics thought the company being advertised was successful.
• In another study two-thirds of respondents said that they noticed product/services advertised on delivery vehicles when the product/services was being bought by their neighbours. (passive endorsement)
• The Point-of-Purchase Advertising Institute conducted a survey which found that in terms of spontaneous consumer buying 20% of respondents said they bought products they didn't intend to purchase after seeing a vehicle wrap advertisement.
Simply put, vehicle wraps are a wise investment as a proven and powerful marketing tool. Talk to one of our sales associates today and let us show you how your business can hit it out of the ball park.
It's your time to shine!